IBM Cognitive T-Shirt Co. Pop-Up Shop

View the entire album by clicking HERE. 

View the entire album by clicking HERE

Soul & Ink worked closely with Drury Design and IBM to introduce IBM's Cognitive T-Shirt Co. pop-up shop. Their way of demonstrating what cognitive could mean in a true retail environment.

During the month of September, we traveled to Germany and New York for dmexco and Advertising Week to give users a chance to make a personalized t-shirt using Watson cognitive technology.

To start, users take a quiz with IBM Watson. Watson analyzes their social profiles and answers to thought provoking questions to match them to the best t-shirt design for their personality. The user then has a shirt live screen printed with the Watson recommended design.

The result is a data-driven use case to illustrate how a cognitive approach to marketing can visibly drive smarter business decisions over time.

Intrigued? Read more about the experience by clicking HERE.
This activation was also featured on IBM's Think Marketing blog and Adweek's Day 4 video.